The Approach
Consulting-grade rigor.
Operator-level execution.
13 — CRO Process
The conversion audit,
as a consulting deliverable.
https://your-website.com — CRO audit
SCORE: 42/100
CTA
AUDIT 01
Navigation
Findability, IA, mobile nav
AUDIT 02
CTA
Placement, copy, contrast
AUDIT 03
Trust
Social proof, reviews, badges
AUDIT 04
Mobile UX
Tap targets, load, hierarchy
AUDIT 05
Checkout
Steps, guest, payment options
AUDIT 06
Copy
Value prop clarity
AUDIT 07
Forms
Fields, friction, errors
AUDIT 08
Analytics
GA4 · GTM instrumentation
AUDIT 09
Heatmaps
Scroll, click, hover patterns
Deliverable: 40-page audit + prioritized backlogTurnaround: 7 business days
14 — Results
The control room.
Six years, one dashboard.
120+
Campaigns
5+
Countries
12
Platforms
8
Channels
6
Growth Systems
24/7
Automation
METRIC · 01▲
4.2x
ROAS
+82% YoY
METRIC · 02▲
-38%
CPA
vs. baseline
METRIC · 03▲
3.9%
CTR
industry avg 1.2%
METRIC · 04▲
6.4%
Conversion Rate
+2.3pp
METRIC · 05▲
42%
Retention (D30)
+11pp
METRIC · 06▲
-27%
CAC
6-month trend
15 — First 30 Days
If I join your team.
A predictable, sequenced sprint that pays for itself by end of month one.
Week 1
Audit Everything
Data, funnel, tracking, creative, offer
01
Week 2
Fix Tracking
GA4, GTM, server-side, dashboards
02
Week 3
Optimize Conversion
LP tests, offer, CTA, checkout
03
Week 4
Scale Revenue
Budget shifts, automations, retention
04